Typographie du Voyage

Project

Create a poster for a lecture on Adrian Frutiger at City College of San Francisco.

Travel, wisdom, and Swiss design were the key connotative targets in designing the Typographie poster.

Strategy

Using the colors and symbols Adrian Frutiger applied to signage at the Charles de Gaulle airport in Paris, France, the poster references airport signage. Using blue as the primary color provides a calm, dignified feeling of wisdom, while the use of yellow and orange as accents adds visual interest.