Develop a logotype and branding system for a volunteer-run esports organization built around community and self-improvement.
The Learning fives logo communicates the community, teamwork, inclusivity, and competitive integrity that define the organization. It features a humanist sans-serif typeface that has energy and modernist leanings paired with an inviting warmth. The icon references both the name of the organization and, along with the brand’s color scheme, League of Legends’ map: Summoner’s Rift.
In addition to designing Learning Fives’ brand mark, I was tasked with developing a brand style guide, which can be found here: