Art Practical + Daily Serving


Design a mark that marries the identities of Art Practical and Daily Serving for use in joint publications.

The final concept merges stability and movement through the use of rectilinear shapes and a strong diagonal line. The mark calls back to both original marks, while simplifying through synthesis of the truly identifying aspects of each brand.

Other Designs

AP+DS 1-01AP+DS 2-01AP+DS 3-01